What Is Zillow Showcase and Why Does It Give My Home a Competitive Edge?

by Sonja Zoet

Zillow Showcase Is the New Standard in Premium Digital Real Estate Marketing — And It Gives Your Home an Edge

Most Southern Minnesota sellers don’t realize that Zillow now offers a premium listing format called Zillow Showcase — and only select Realtors have access to it.

I’m one of the few.

Showcase creates a professional, modern, elevated experience for buyers viewing your home online. This is extremely important because more than 70% of buyers begin their search online — and first impressions happen instantly.


⭐ The Benefits of Zillow Showcase for Sellers

✔ Higher Placement in Search

Showcase listings appear higher in Zillow search results, which means more visibility, more clicks, and more showings.


✔ Larger, Modern Photos

Your listing features:

  • Oversized hero images

  • Clean layout

  • Full-width display

  • A visually immersive mobile experience

This makes buyers stop scrolling — a major advantage.


✔ No Competing Agent Ads

Standard Zillow listings include ads for other agents.
Showcase removes them so your listing stands alone.

This creates a luxury-level experience even for affordable homes.


✔ Mobile-Optimized for Today’s Buyers

Most buyers in Mankato, North Mankato, and St. Peter search on their phones.
Showcase listings are designed to convert mobile traffic at a higher rate.


✔ Stronger Buyer Engagement

Showcase listings get:

  • More saves

  • More clicks

  • Longer viewing time

  • Higher-quality inquiries

Better interest = stronger offers.


✔ Ideal for Out-of-State Buyers

Southern MN receives significant buyer interest from:

  • California

  • Colorado

  • Arizona

  • Texas

  • Wisconsin

  • Iowa

  • South Dakota

These buyers rely heavily on digital visuals and modern presentation.
Showcase gives them that confidence.


⭐ Why My Sellers Benefit

You get Showcase automatically when listing with me — because strategic marketing is one of the biggest drivers of your final sale price.

Your home appears:

  • More professional

  • More elevated

  • More modern

  • More desirable

  • More competitive

At The Zoet Group | Real, Smarter Real Estate Starts Here — and Showcase is part of that intelligent strategy.

Sonja Zoet | The Zoet Group | Real
Smarter Real Estate Starts Here

Sonja Zoet
Sonja Zoet

Associate Broker, REALTOR® | License ID: 40571335

+1(507) 351-5728 | sonja@sonjazoet.com

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