What Is Zillow Showcase and Why Does It Give My Home a Competitive Edge?
Zillow Showcase Is the New Standard in Premium Digital Real Estate Marketing — And It Gives Your Home an Edge
Most Southern Minnesota sellers don’t realize that Zillow now offers a premium listing format called Zillow Showcase — and only select Realtors have access to it.
I’m one of the few.
Showcase creates a professional, modern, elevated experience for buyers viewing your home online. This is extremely important because more than 70% of buyers begin their search online — and first impressions happen instantly.

⭐ The Benefits of Zillow Showcase for Sellers
✔ Higher Placement in Search
Showcase listings appear higher in Zillow search results, which means more visibility, more clicks, and more showings.
✔ Larger, Modern Photos
Your listing features:
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Oversized hero images
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Clean layout
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Full-width display
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A visually immersive mobile experience
This makes buyers stop scrolling — a major advantage.
✔ No Competing Agent Ads
Standard Zillow listings include ads for other agents.
Showcase removes them so your listing stands alone.
This creates a luxury-level experience even for affordable homes.
✔ Mobile-Optimized for Today’s Buyers
Most buyers in Mankato, North Mankato, and St. Peter search on their phones.
Showcase listings are designed to convert mobile traffic at a higher rate.
✔ Stronger Buyer Engagement
Showcase listings get:
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More saves
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More clicks
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Longer viewing time
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Higher-quality inquiries
Better interest = stronger offers.
✔ Ideal for Out-of-State Buyers
Southern MN receives significant buyer interest from:
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California
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Colorado
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Arizona
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Texas
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Wisconsin
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Iowa
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South Dakota
These buyers rely heavily on digital visuals and modern presentation.
Showcase gives them that confidence.
⭐ Why My Sellers Benefit
You get Showcase automatically when listing with me — because strategic marketing is one of the biggest drivers of your final sale price.
Your home appears:
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More professional
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More elevated
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More modern
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More desirable
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More competitive
At The Zoet Group | Real, Smarter Real Estate Starts Here — and Showcase is part of that intelligent strategy.
Sonja Zoet | The Zoet Group | Real
Smarter Real Estate Starts Here
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